Pickard USA is an established aftermarket parts manufacturer and accessory provider for motorcycles, known for high-quality, performance-style parts and show-ready finishes. Based in the Dallas–Fort Worth area (Richardson, Texas), Pickard USA participates in motorcycle rallies, dealer open houses, customer demo days, and regional trade events across Texas and the Southwest. For those events, Pickard relies on heavy-duty event infrastructure that is both durable and highly brandable — which is where Splash Tents, Inc.’s custom 10×20 industrial canopy tents with printed logos have become an indispensable part of their event toolkit.
Why Pickard Needs Heavy-Duty 10×20 Canopies
Pickard USA’s event presence focuses on hands-on product demos, large display pieces, and hospitality spaces where customers can talk tech with product specialists. Their needs include:
- A sheltered, visible space large enough to display multiple bikes and product displays (10×20 provides that footprint).
- A rugged tent that can stay up for multi-day rally weekends and survive wind, travel, and frequent set-up/take-down cycles.
- High-impact branding to attract passing attendees and create a consistent dealer experience across events.
A 10×20 industrial canopy meets all three requirements. Compared with small pop-ups, the 10×20 gives Pickard room for two demo bikes, a service-level display table, and a branded hospitality area. The industrial frame replacements and premium fabrics delivered by Splash Tents are designed for heavier duty use than garden-party pop-ups, making them ideal when the tent is a semi-permanent or repeatedly used asset.
How Pickard Uses Splash Tents’ 10×20 Canopies — Practical Use Cases
1. Show Floor Anchor for Product Display
At regional rallies and dealer demo days, Pickard positions a 10×20 canopy as the central walk-up display: bikes on display, a printed back wall behind the product for photography and interviews, and a branded table with a fitted table cover for brochures and accessories. This creates a compact, professional showroom on asphalt or grass.
2. Customer Interaction & Tech Demonstrations
The extra depth of the 10×20 lets Pickard set up a demo bench or tablet station for guided product demos without crowding. This keeps product conversations comfortable and organized while protecting visitors and staff from sun or light rain.
3. Dealer Hospitality & Private Meetings
For VIP customers or partners, Pickard can partition the 10×20 with branded back walls and roll-up sidewalls to create a private meeting area. When combined with custom flags and feather banners, the tent becomes a white-glove meeting suite at outdoor festivals.
4. Mobile Service Station at Events
With a reinforced industrial frame and branded graphics, the 10×20 works as a mobile service bay on site for quick adjustments or installs — giving Pickard a functional workspace for on-site installs or maintenance demonstrations.
Branding & Look — Why Custom Print Matters
Pickard’s brand value is tied to premium craftsmanship. A professionally printed 10×20 canopy — logoed across the valance and full-color printed side walls or back walls — signals that same commitment to quality. Splash Tents’ printing fidelity helps Pickard keep consistent brand colors, readable logos at a distance, and crisp photography backgrounds for social media and press.
Popular branding configurations Pickard uses include:
- Full valance print with the Pickard logo and web URL.
- Back wall with product lifestyle photography for hero images.
- Table cover with product names and QR codes for quick lead capture.
- Feather flags at the tent corners for increased sightlines across crowded lots.
Durability & Specs That Matter for Pickard
Pickard’s event calendar includes weekend rallies, dealer demo days, and roadshows — each requiring tents that survive travel and repeated assembly. Splash Tents’ industrial 10×20 frames offer:
- Reinforced steel/aluminum frames rated for frequent assembly.
- Replacement parts availability (pins, pivot caps) so tents are serviceable long term.
- Options for wind-rated anchoring and heavier fabric weights appropriate for semi-permanent use.
Those details reduce costly downtime from damaged frames or ripped canopies and keep Pickard staff focused on customers rather than repairs.
Complementary Signage and Event Gear
Pickard doesn’t stop at canopies. To create a full event experience, they use complementary Splash Tents products such as:
- Branded back walls that double as backdrops for photography.
- Pop-up banners placed at entry points to direct traffic toward their tent.
- Custom-fitted table covers that elevate the presentation of product literature.
- Feather flags placed at corners for visibility across large parking lots or fields.
Together, these create a branded ecosystem around the 10×20 tent, ensuring Pickard’s space is one of the most recognizable and professional at any gathering.
Affordability & ROI for Pickard USA
One of the core reasons Pickard continues to work with Splash Tents is the long-term ROI. While many companies burn through low-quality tents each season, Pickard’s investment has lasted multiple years and continues to look fresh.
The savings from reduced replacement costs have been redirected into marketing campaigns, event sponsorships, and new product launches. The equation is simple:
- Spend once on high-quality Splash Tents canopies.
- Use them for years across multiple activations.
- Reap long-term brand value and financial efficiency.
Standing Out in the Motorcycle Community
Motorcycle culture is about individuality and style, and Pickard’s customers expect the brand to embody that same attitude at events. A well-branded, bold 10×20 canopy isn’t just practical — it’s a signal that Pickard takes pride in presentation just as much as product.
At large rallies like the Republic of Texas (ROT) Rally or regional dealership open houses, Pickard’s tent stands as a destination: riders know exactly where to find them, whether to browse parts, chat with specialists, or just connect with the brand.
Pickard USA’s success at events isn’t just due to their innovative motorcycle parts — it’s also a result of how they present themselves to customers and the riding community. With Splash Tents, Inc.’s custom 10×20 industrial canopy tents, Pickard has found the perfect balance of durability, affordability, and high-impact branding.
Even after years of use, their tents continue to provide value, protect products, and showcase the Pickard identity in the boldest way possible. In the motorcycle aftermarket world — where standing out is essential — Pickard’s Splash Tents canopies have become as important as the bikes themselves.
Splash Tents is a Dallas, Texas-based company that designs and sells custom branded event tents and promotional displays, including pop-up canopies, flags, and banners for various industries nationwide. Founded in 2009, they specialize in high-quality, durable products with vibrant, long-lasting digital graphics and offer custom design services to help businesses elevate their brand presence at events, trade shows, and outdoor promotions.
What they do:
- Custom Tents & Displays: Splash Tents provides a wide range of custom-branded tents, pop-up canopies, flags, and other promotional displays for a variety of events.
- Branding & Design: They offer a customer-focused design process, creating visually stunning displays that align with a client’s brand identity and messaging.
- High-Quality Products: Their products feature high-resolution, fade-resistant printing embedded into the fabric, ensuring durability and longevity, with warranties available.
- Industry-Specific Solutions: They serve diverse sectors, including healthcare, automotive, education, sports, and consumer packaged goods, providing tailored solutions for various needs.
Key Features:
- Experiential Marketing: They help brands create temporary, immersive brand environments that foster face-to-face interactions and deeper connections with audiences.
- Fast Turnaround: Known for their rapid design mockups and quick delivery times.
- Customer-First Model: A focus on speed, communication, and reliability for clients.
- Nationwide Service: Based in the Dallas area, they serve clients across the United States.
Splash Tents, Inc.
214.432.4025
@splashtents
